In other words, this would mean that you have an attractive piece of cake placed right I front of you. It is laden with all the sweetness, you ever wanted have. However, the catch is, one piece of that and you can forget the rest of the dinner because your hunger can only take in that much.
The same analogy goes in for investments. You start investing in stocks and end up putting too many eggs in one basket, the risk automatically rises. Going by the current trend among organizations is to provide a discount to employees who buy their stocks. Now understandably this is done to make things more attractive for the buyer. However, there is a certain thing one needs to keep in mind before indulging in that cake. Even before that let me tell how this thing actually works.
A set amount is of your monthly income is debited off and put into an escrow account. Twice a year, and this may vary from company to company, the money set aside in that escrow account, will be used to buy stocks, either at their lowest prices at buy in or during close, whichever is deemed cheaper. Add to it the employee discount that can vary from 10% to 15%.
Now, you can go ahead and immediately sell it if you want to and earn a 15% bonus, but again these numbers do keep changing.
Now, the thing which you need to keep in mind regarding stock options and the way to hold it. The first one, which we discussed, is for immediate selling and is called an ESOP (Employee Stock Options) and the other one is called RSP (Restricted Stock Purchase). Now what happens in the latter is akin to what one will do to the usual stock and shares i.e. hold on to it for a period in time. Now, chances are that the value of your stock may fall below your discounted price and that you may be facing a loss. If you are willing to sell it within a year, then you do act a short term investor, which may always be a bright idea, especially with company stocks. You may want to hold on to it for a longer period, which again has its risks, but has benefits too. The idea is to keep on checking the prices and the profits you would make.
As for starting a dinner with a cake and missing out on the rest of the food, investment to needs to be diversified. Having a little of most is a much better idea than stuffing oneself with only very few.