Oprah Winfrey who today is worth over $2.9 billion dollars (making Oprah Winfrey’s net worth $2.9 billion dollars) did not start out rich. She was actually born and raised Kosciusko, Mississippi and was the daughter of a housemaid. How is it that this humble start led to one of the wealthiest self made females in the world?
Oprah amassed her wealth by creating a down to earth and appealing television show which she produced by becoming a talk show host, actress, media proprietor, and a producer. Winfrey made the bulk of her money from her multi-award-winning talk show The Oprah Winfrey Show. The Oprah Winfrey Show was the the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011.
She started her career out in media by working at a radio station where her emotional ad-lib delivery eventually landed her a gig at a lowly rated Chicago TV talk show. She was able to quickly though gain an audience and bring that show into first place. From there she launched her own production company and began to syndicate her show nationally.
Her show’s popularity with females who control much of the household spending made her especially appealing to CPG advertisers who used the show as a way to reach their target audience. These advertisers and the success of her show have allowed Oprah to become a billionaire.